“The hardest thing in the world is to simplify your life–
it’s so easy to make it complex.” – Yvon Chouinard
Yvon Chouinard, founder of Patagonia
To the brilliant man who brought doing good and having a blast into the heart of a business like no other-
I have gained buckets of inspiration from your biography. You are a true hero and ideal role model. You reminded me the importance of true authenticity and that there is hope for change. Thank you Mr. Chouniard for thinking about the planet and doing your thang. I will forever be a supporter of Patagonia!
If you are a wannabe entrepreneur I highly recommend “Let My People Go Surfing” by Yvon Chouinard. It’s an easy ready and so beautifully brilliant.
#business #trueauthenticity #yvonchouinardfounder
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